Eric Margusity / Portfolio

VCT '22 Greatest Hits

Creative Direction

ART Direction

Design

Copywriting

Strategy

Client side

Agency: Riot Games

Partner: Various

The 2022 season was "The Year of Fearless Individuality". Meaning, pros, pros, pros, pros. Focusing on the new heroes of our sport and their differentiation factors. Across 6 separate campaigns, our narrative came to life through endless mediums and a seemingly never ending production.

As the lead Creative Director, I was directly responsible for upholding the narrative across our campaigns, and working with our partners on many of our hero assets. What a year!!

Creative Direction

ART Direction

Design

Copywriting

Strategy

Client side

Agency: Riot Games

Partner: Various

The 2022 season was "The Year of Fearless Individuality". Meaning, pros, pros, pros, pros. Focusing on the new heroes of our sport and their differentiation factors. Across 6 separate campaigns, our narrative came to life through endless mediums and a seemingly never ending production.

As the lead Creative Director, I was directly responsible for upholding the narrative across our campaigns, and working with our partners on many of our hero assets. What a year!!

Creative Direction

ART Direction

Design

Copywriting

Strategy

Client side

Agency: Riot Games

Partner: Various

The 2022 season was "The Year of Fearless Individuality". Meaning, pros, pros, pros, pros. Focusing on the new heroes of our sport and their differentiation factors. Across 6 separate campaigns, our narrative came to life through endless mediums and a seemingly never ending production.

As the lead Creative Director, I was directly responsible for upholding the narrative across our campaigns, and working with our partners on many of our hero assets. What a year!!