Eric Margusity / Portfolio

VCT '21 Greatest Hits

Creative Direction

ART Direction

Design

Copywriting

Strategy

Client side

Agency: Riot Games

Partner: Various

Our defining year, 2021, led with "The Art of Greatness" as our differentiator for our brand new esport in the FPS landscape. However, given our "newness", it was up to our scrappy new global marketing team to shape, craft, and define our sport from a brand, campaign, art, the entire fkn annual Championship trophy, and expression standpoint.

As the first and only Creative Director for 2021, I concepted and led on all of the campaigns, YouTube, and social content. All the while collaborating relentlessly with our Art Director in defining what our new sport is all about.

Creative Direction

ART Direction

Design

Copywriting

Strategy

Client side

Agency: Riot Games

Partner: Various

Our defining year, 2021, led with "The Art of Greatness" as our differentiator for our brand new esport in the FPS landscape. However, given our "newness", it was up to our scrappy new global marketing team to shape, craft, and define our sport from a brand, campaign, art, the entire fkn annual Championship trophy, and expression standpoint.

As the first and only Creative Director for 2021, I concepted and led on all of the campaigns, YouTube, and social content. All the while collaborating relentlessly with our Art Director in defining what our new sport is all about.

Creative Direction

ART Direction

Design

Copywriting

Strategy

Client side

Agency: Riot Games

Partner: Various

Our defining year, 2021, led with "The Art of Greatness" as our differentiator for our brand new esport in the FPS landscape. However, given our "newness", it was up to our scrappy new global marketing team to shape, craft, and define our sport from a brand, campaign, art, the entire fkn annual Championship trophy, and expression standpoint.

As the first and only Creative Director for 2021, I concepted and led on all of the campaigns, YouTube, and social content. All the while collaborating relentlessly with our Art Director in defining what our new sport is all about.