Eric Margusity / Portfolio

P&G: The Look

Creative Direction

ART Direction

Design

Prototyping

Strategy

Client Mgmt

Pitched

Agency: North Kingdom

Saturday Morning called on North Kingdom to help craft the interactive side to their film "The Look" for P&G. We dove in and crafted a web presence for discussion around racial bias then and now.

I led a small design team working directly with the client until we felt confident we had an experience that would hold up to the messaging of the film..

Creative Direction

ART Direction

Design

Prototyping

Strategy

Client Mgmt

Pitched

Agency: North Kingdom

Saturday Morning called on North Kingdom to help craft the interactive side to their film "The Look" for P&G. We dove in and crafted a web presence for discussion around racial bias then and now.

I led a small design team working directly with the client until we felt confident we had an experience that would hold up to the messaging of the film..

Creative Direction

ART Direction

Design

Prototyping

Strategy

Client Mgmt

Pitched

Agency: North Kingdom

Saturday Morning called on North Kingdom to help craft the interactive side to their film "The Look" for P&G. We dove in and crafted a web presence for discussion around racial bias then and now.

I led a small design team working directly with the client until we felt confident we had an experience that would hold up to the messaging of the film..